- Landowners of parcels of 10 - 100 acres
- Direct Landowner participation at least at the managment and decision-making levels
- Foundational Concepts
- Improve the Ecological Quality of the Land - i.e., its ecological health and diversity
- Recognize the Land's Intrinsic Value, over and above the Services it provides to Human interests
- Recognitize Ecological Balance as a Fundamental Virtue, as opposed to Unconsidered Ecological Divrsity (e.g., diversity for the sake of diversity, sheer numbers of species)
- Provide a sense of Enagement, Accomplishment, Joy, without the sense of Overwhelming, Never-ending, Obligation
- Presume
- Open-Ended Timescale and/or Varying Financial Commitment
- Encourage Landowners to share their Accomplishments and Experiences with others